NBC’s ridiculous ad timing after Gabby Douglas’s gold medal win:
Bob Costas last night had just barely uttered his remarks about Gabby Douglas becoming the first African American to win a gold medal in Olympics gymnastics. With her beaming smile having just graced the screen, the network cut to a commercial. And what did they choose? A network promo to a new show, Animal Practice, which opened with a smile-beaming black monkey performing a gymnastics routine.
I’m not one of those people who cries racism whenever stupid things like this happen. This was, however, supremely thoughtless and undoubtedly insulting to lots of viewers. NBC had many hours to plan out this programming, since Gabby Douglas won the event much earlier in the day. NBC knew well in advance what the outcome was and knew exactly what the lineup of commercials would be following Costas’s final remarks about her victory.
They thought about this. And that’s the decision they made?
Heads should roll over this.
Bob Costas last night had just barely uttered his remarks about Gabby Douglas becoming the first African American to win a gold medal in Olympics gymnastics. With her beaming smile having just graced the screen, the network cut to a commercial. And what did they choose? A network promo to a new show, Animal Practice, which opened with a smile-beaming black monkey performing a gymnastics routine.
I’m not one of those people who cries racism whenever stupid things like this happen. This was, however, supremely thoughtless and undoubtedly insulting to lots of viewers. NBC had many hours to plan out this programming, since Gabby Douglas won the event much earlier in the day. NBC knew well in advance what the outcome was and knew exactly what the lineup of commercials would be following Costas’s final remarks about her victory.
They thought about this. And that’s the decision they made?
Heads should roll over this.
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